Aussie rapper 360 is the latest celebrity to strip down and flash his ink in support of animal rights group PETA¡¯s ¡°Ink Not Mink¡± campaign.

With the slogan: ¡°Be Comfortable In Your Own Skin and Let Animals Keep Theirs¡±, the campaign is a call to action, urging people to give fur the ¡°cold shoulder.¡±

In a behind the scenes video from the shoot, the MC says that people need to be better educated in the barbaric practices of the fur industry, describing them as ¡°f**cked up¡±. ¡°People would be outraged if we were treating humans like that, so why is it okay for animals to be treated this way?¡± Touch¨¦, 360!

The video, which should probably come with a warning message, includes some rather confronting clips of animals being executed and skinned for fashion. 360 talks viewers through the inhumane process, and doesn¡¯t hold back on the profanity, dropping the f-bomb numerous times throughout the piece.

¡°Imagine if there was another species of creature on the planet¡­ and they grabbed a human, stuck something up his arse and electrocuted him, ripped [his] skin off and then started wearing it around as fashion¡­ it¡¯s really creepy¡±, said the Aria-nominated rapper.

Comparing fur fashion to wearing skinned human hair on one¡¯s head, 360 suggests people ¡°just wear fake shit¡±.

The Aussie MC is just one of many tattooed celebrities to pose for PETA¡¯s Ink Not Mink campaign, joining the likes of Jane¡¯s Addiction¡¯s Dave Navarro, Linkin Park front-man Chester Bennington and Georgia rapper, Waka Flocka Flame.

360¡¯s highly anticipated new album Utopia is set to drop Friday June 13 via Forthwrite Records/EMI Music Australia, and is said to ¡°pave a musical journey through his deepest, darkest imagination,¡± by combining hip-hop with elements of pop, rock and dance.

You can catch sixty this September when he hits major cities around the country on the Utopia Australian Tour, the dates for which you can find below.

360 Utopia Australian Tour ?
Friday, September ?5: Hordern Pavilion, Sydney (Lic/AA)?
Wednesday, September ?3: UC Refectory, Canberra (18+)?
Saturday September 6: The Arena, Brisbane (U18¡¯s)
Saturday, September? 6: The Arena, Brisbane (18+)?
Wednesday, September 10: Uni Bar, Hobart (18+)?
Friday, September 12: Festival Hall, Melbourne (Lic/AA)?
Saturday, September? 13: Thebarton Theatre, Adelaide (Lic/AA)?
Saturday, September? 20: Astor Theatre, Perth (Lic/AA)?
Friday, September ?19: Metro City, Perth (18+)?