Having just confirmed their presence at next year’s Big Day Out Festival, Arcade Fire has dropped a bit of info on the name of their newest album.
A circular graphic containing the word ‘Reflektor‘, has appeared across cites around the world, as well as being posted by fans on Instagram.
A video of the same image was shown at Lollapalooza Festival in Chicago last weekend. And finally, a new website, TheReflektors.com shows the same image.
This comes as news, following Consequence of Sound reported that “at least two different street artists” said their work was part of the Arcade Fire campaign. It seems that the mass promotion is all part of the band’s attempts to spread the word on their latest venture. It will be the band’s first album since 2010’s ‘The Suburbs‘.
Changing direction this time around, Arcade Fire has employed the help of LCD Soundsystem front-man James Murphy to produce the album. Murphy said that album would sound just as hectic, as previous albums. “It sounds like Arcade Fire in the way that only Arcade Fire sound like, you know? It’s really fucking epic. Seriously. I mean, I feel at this point like I’m too close to it to really talk it up and do it justice, you know?”
Rumors of the release date of the album have been splattered around, with October this year being the date.