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Northlane Announces Australian Tour – Singularity (The Corner Hotel, Melbourne)

Northlane have announced their Australian tour dates following an innovative marketing campaign to hype up their upcoming second album, Singularity. The campaign involved fans going online to discover where and when the tours will be held. The group uploaded a tour poster on its Facebook’s event page, with a chunk of it missing. Only once fans joined the event and spread the word, was the entire poster uncovered, revealing the dates for both overage and underage concerts.

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